Ka'Chava

Agency of record driving new customer growth across DTC, Amazon, and Retail

Talk to Us

Media channels, managed under one roof, to drive new customer growth across DTC, Amazon, and Retail

+20%

YoY DTC Subscriber growth (on average)

13x

Amazon revenue growth, under our management, in YoY performance (from 2024)

The Client

Ka'Chava

Industry

Health & Wellness Nutrition

Market

DTC client in 2022

Stage

Expansion to Amazon and Retail in 2023

Health & Wellness

Nutrition

The Challenge

The Strategy

Maximize performance via advanced attribution implementation—worked with partners to implement customized MTA, as well as homegrown geo lift testing. Managed monthly budgets (in the millions) effectively across all paid channels. Responsible for sales channel and total business performance, as well as channel allocations, and maintaining healthy efficiency metrics, i.e. CAC and TACoS.
Focus on sustained Meta, Search, and YouTube DTC customer acquisition performance by owning a comprehensive creative, offer, and site/landing page test roadmap.
In late 2023, seamlessly expanded to new sales channels (Amazon, Target, and Instacart) while maintaining DTC channels (Meta, Search, TikTok, Affiliate, YouTube, DSPs and Native).
Led Brand and Influencer Programs that produced a steady stream of on-brand, high-converting assets to drive all paid social and video channels.
Supported Retail Launches at Target, Whole Foods, & More (E-comm and In-Store)
Modeled customer LTV and CAC payback windows to create bottoms-up channel goals based on projected future returns, cashflow requirements, and advertising as a % of total revenue.
Expanded to vertical-specific channel opportunities, including building a rockstar affiliate program

The Results

Managed $50M+ annual media budget for a $200M+ D2C Store
Grew new customers and subscribers +20% YoY, while beating CAC goals
Black Friday/Cyber Monday campaigns exceeded volume and efficiency targets for 3 consecutive years
Grew influencer program to over 50% of their total ad content
Improved creative success rate from 15% to nearly 60% through a deliberate testing program that consistently feeds back performance insights and iterates on learnings
Affiliate program grew, in 2 years, to driving nearly 12% of DTC new customers
Scaled Amazon from $0 to $20M ARR in under 24 months
- After launching Amazon in September 2023, we quickly scaled the channel 1,227% new customers/month from September to January, paralleled by a drastic 1,350% increase in revenue throughout the same period.
Amazon revenue has grown to ~10% of the total revenue in first 6 months, while beating efficiency marks
Early retail success at Target has opened doors at nearly all other major retailers

The Strategy

Maximize performance via advanced attribution implementation—worked with partners to implement customized MTA, as well as homegrown geo lift testing. Managed monthly budgets (in the millions) effectively across all paid channels. Responsible for sales channel and total business performance, as well as channel allocations, and maintaining healthy efficiency metrics, i.e. CAC and TACoS.
Focus on sustained Meta, Search, and YouTube DTC customer acquisition performance by owning a comprehensive creative, offer, and site/landing page test roadmap.
In late 2023, seamlessly expanded to new sales channels (Amazon, Target, and Instacart) while maintaining DTC channels (Meta, Search, TikTok, Affiliate, YouTube, DSPs and Native).
Led Brand and Influencer Programs that produced a steady stream of on-brand, high-converting assets to drive all paid social and video channels.
Supported Retail Launches at Target, Whole Foods, & More (E-comm and In-Store)
Modeled customer LTV and CAC payback windows to create bottoms-up channel goals based on projected future returns, cashflow requirements, and advertising as a % of total revenue.
Expanded to vertical-specific channel opportunities, including building a rockstar affiliate program

The Results

Managed $50M+ annual media budget for a $200M+ D2C Store
Grew new customers and subscribers +20% YoY, while beating CAC goals
Black Friday/Cyber Monday campaigns exceeded volume and efficiency targets for 3 consecutive years
Grew influencer program to over 50% of their total ad content
Improved creative success rate from 15% to nearly 60% through a deliberate testing program that consistently feeds back performance insights and iterates on learnings
Affiliate program grew, in 2 years, to driving nearly 12% of DTC new customers
Scaled Amazon from $0 to $20M ARR in under 24 months
- After launching Amazon in September 2023, we quickly scaled the channel 1,227% new customers/month from September to January, paralleled by a drastic 1,350% increase in revenue throughout the same period.
Amazon revenue has grown to ~10% of the total revenue in first 6 months, while beating efficiency marks
Early retail success at Target has opened doors at nearly all other major retailers

What We Did

Audience & creative testing

Funnel/landing improvements

Budget pacing & bid strategies

Channel- Customized Solutions

Audience & creative testing

Funnel/landing improvements

Budget pacing & bid strategies

Dive Into The Data

81 %

Lorem ipsum quis lectus

81 %

Lorem ipsum quis lectus

81 %

Lorem ipsum quis lectus

81 %

Lorem ipsum quis lectus

81 %

Lorem ipsum quis lectus

81 %

Lorem ipsum quis lectus

Let’s Achieve Real Results Together

Schedule a Meeting

Deodato treats us like a true partner, ensuring consistent expertise and support from start to finish. Their team stays deeply involved and committed, delivering on every promise, and never passing us off.